Chief Executive Officer
Start Date: October 15, 2025. Lead a dynamic library system and guide all staff to fulfill its mission and strategic goals. Focuses on community engagement, partnership building, and delivering innovative, fiscally responsible services across four branches, meeting diverse community needs and fostering growth, discovery, and connection in Georgina.
Director of Marketing, Innovation & Integration
Marketing and Communications
Collections, Acquisitions and Programming
Marketing and Communications
Lead the marketing and communication department for OPL as well as the Town's communication integration team. Handle all external (social, print, media, press, etc) and internal (intranet and e-mail) marketing initiatives.
Technology
Collections, Acquisitions and Programming
Marketing and Communications
Direct OPL’s Technology and IT departments. Incorporate technology throughout OPL branches via Self Checkouts, Automatic Sorters, Creation Zones, and Browse and Borrow Kiosk. Leading the development of a new opl.ca website.
Collections, Acquisitions and Programming
Collections, Acquisitions and Programming
Collections, Acquisitions and Programming
Oversee the Collection Department that is responsible for building library materials to meet the information needs of the users (a service population) in a timely and economical manner using information resources locally held, as well as those from other organizations. Collections include: books, movies, music, directories, location history, seeds, equipment, et cetera.
Program Development
Outreach & Corporate Partnerships
Collections, Acquisitions and Programming
Lead all aspect of library program development, from inception to realization. I craft, nurture, and execute engaging initiatives, ensuring our community's intellectual and cultural enrichment is always taken into consideration.
Fundraising
Outreach & Corporate Partnerships
Outreach & Corporate Partnerships
Spearhead fundraising efforts to enhance Oakville Public Library's impact. While municipal funding sustains our core functions, OPL, as a registered charity, mobilize resources to add the "amazing" into our branches through capital fundraising.
Outreach & Corporate Partnerships
Outreach & Corporate Partnerships
Outreach & Corporate Partnerships
Form strategic corporate partnerships with local businesses and groups, amplifying Oakville Public Library's community impact. Through outreach with school boards, BIAs, community groups, etc, we empower collaborative growth and elevate library services.
Halton Information Providers, Information Oakville, & Outreach
Halton Information Providers, Information Oakville, & Outreach
Halton Information Providers, Information Oakville, & Outreach
Manage department that provides a professionally curated directory of community service information for use by many, including: local agencies, Halton Region, HRPS, Halton Healthcare, EMS, the Child Care Directory & Information Line, and local community guides.
COVID-19 Response Team Lead
Halton Information Providers, Information Oakville, & Outreach
Halton Information Providers, Information Oakville, & Outreach
Led organizational change by devising COVID-19 related modifications to programming, spaces, and procedures. Drastically altered operations and entered new business areas and categories.
Strategic Leader
Halton Information Providers, Information Oakville, & Outreach
Strategic Leader
Set the strategic direction and growth strategy for the Oakville Public Library (OPL) by developing the long-term strategic plan ,and annual work plans, that reflect OPL’s missions, values, and vision of service excellence.
New Locations
Completed:
- Glen Abbey Branch - $2.5 million-dollar renovation.
- Sixteen Mile Modular Branch (Video)
In Programs:
- North Park Branch +17K square foot facility. Completed 2025
- Woodside Renovation 2025
- New Central Branch +60K square foot facility. Completed 2028
- Trafalgar North Branch. Completed 2030
New Website
Live in 2021, the rebuild includes Federated Search, Single Sign-On (access to +50 external resources), Program Booking, Customized Checkout, automatic donation processing, and much, much more. In 2024, through a partnership with Sheridan College, AI will be integrated throughout the website providing first of it's kind, in the library world, customized user experience.
Strategic Plan 2022-2024
Crafting our new Strategic Plan was a collaborative journey. We engaged the Oakville community through surveys, interviews, workshops, and focus groups. We specifically sought input from non-library users and underserved residents, ensuring inclusivity. Our commitment is to place the Oakville community at the core of our mission, continuously enhancing services for all residents.
Strategic plan is being extended to 2027.
Modernized Technology
New Equipment to Manage Inventory
RFID - Self check-outs and security (image)
Automatic Sorters -Categorization of returns (image)
Creation Zone - Public access to advanced equipment for free (laser cutters, green screens, VR, etc)
Database Management
Halton Information Providers (HIP) & Information Oakville
A coalition of the five Community Information Centres and the Child Care Directory/Information Line in Halton Region, formed with the goal of:
- Minimizing duplication in the collection and management of community information
- Providing a comprehensive directory of community and human service information maintained to AIRS standards
INCLUDES: Information Burlington, Information Halton Hills, Information Milton, Information Oakville, The Halton Resource Connection, Child Care Directory, and Information Line.
New Brand Identity
Logo, Mission & Values
The convergence symbol is made up of dynamic lines coming together to symbolizes the hub that Oakville Public Library is to the community.
The typography is crisp, clean, colorful, and modern; it communicates that OPL is a contemporary organization.
Unique Events
Library After Dark
Converted the entire Central Branch into a three-story escape room. Tickets started at $60 and raised over $10,000 for charity. Other events include: “Evening for Booklovers” and “Words & Wine.”
Major Grant Acquisition (Many More)
RCC Grant ($1.2M): Halton Newcomer Information PODs (https://www.canada.ca/en/immigration-refugees-citizenship/corporate/partners-service-providers/funding.html)
Canadian Healthy Communities Initiative ($50K):Four Storywalks permanently installed throughout Oakville (https://communityfoundations.ca/initiatives/chci/)
Community Services Recovery Fund ($98K): Elder in Residence Program for Oakville. (https://www.theocf.org/2023/08/17/oakville-community-foundation-grants-587k-through-government-of-canadas-community-services-recovery-fund/)
United Way COVID Emergency Funding ($23K):Loanable tablets + wifi hotspots for isolated and vulnerable community members. (https://www.uwhh.ca/covid-19-funding/)
OPL Express Locations
Holds Lockers for Pick-up & Browse & Borrow Kiosks
Holds Locker – RFID-tagged lockers where customers can scan their card to pick-up holds.
Browse and Borrow Kiosks - RFID activated self-serve vending machine that allows OPL to loan materials offsite. First to launch in Canada.
Community Food Shelves
In Partnership with Food for Life
Three branch locations currently offer fresh and non-perishable food items to community members in need.
In The News
Sheridan College AI Partnership
Toronto Rock & OPL Partnership
Outdoor StoryWalk Experience
Residents enjoy learn-on-the-go StoryWalk this summer in Oakville - Oakville News \
Elimination of Fines
Oakville Public Library Permanently Eliminates All Overdue Fines - Oakville News
Sales and Marketing Leadership
Senior Regional Sales Manager
Senior Customer Marketing Manager
Senior Category Marketing Manager
Despite roots in marketing, I also possess extensive sales leadership experience. I was able to lead a team of professionals to grow Toronto’s volume and share in a declining industry. Named Canada's Top Region prior to beginning current position.
Senior Category Marketing Manager
Senior Customer Marketing Manager
Senior Category Marketing Manager
Managed 15 National Marketing Managers, 5 Creative Designers, 24 social influences, and agency relationship. Led 360° marketing campaigns for major brand initiatives, including physical, digital and social media marketing programs.
Senior Customer Marketing Manager
Senior Customer Marketing Manager
Senior Customer Marketing Manager
Developed new department and framework for category management for Labatt in Canada—Plano-grams and data driven decisions for both retail and on-premise. Expanded framework to new Ontario grocery channel.
Brand Manager
Planning & Financial Manager
Senior Customer Marketing Manager
Worked on 360° marketing campaigns for brand initiatives, including physical, digital, and social/digital media marketing programs (i.e. Budweiser Red Light, Bud Light Living, Corona Sunsets, etc).
Planning & Financial Manager
Planning & Financial Manager
Planning & Financial Manager
Managed Canada’s one-year financial plan, and performed monthly forecasting, and sales P&L. Built budget for Canada based on Zero-Based-Budgeting approach.
Global Management Trainee
Planning & Financial Manager
Planning & Financial Manager
Gained 10 months of intensive, cross-functional commercial and supply training. Executed first of two green belt projects based on increasing packaging line efficiency by 5%.
(https://www.ab-inbev.com/careers/global-talent-programs/gmt.html)
Industry-Changing Initiatives & Best Pratices
Experience
During my 11-year tenure in the consumer packaged goods industry, I held 8 progressively senior management positions in the areas of marketing (brand, trade, and regional), sales and finance.
University Influencer Program
Global Best Practice 2016
Employed legal drinking age, full-time students at 1 of 24 selected universities across Canada and transformed them into true social influencers. Provided social training, access, and support to put our brands in the hands and hearts of individuals who were allowed to responsibly consume for the first time. Program seconded as a hiring pipeline for Labatt's Sales Development program. Video is student-created / posted content.
Beverage Analytics (Rebranded in 2021 to BEES)
Global Best Practice 2015
Led the development of the Beverage Analytics tool for ABI. Beverage Analytics uses IOT sensors to provide real-time information on beer quality and on how much beer pours from one’s draught lines. It notifies owners if beer is being over-poured, under-poured or consumed afterhours. It is a hands-off restaurant management tool that consolidates data provides information back to ABI. ABI purchased Weisbeerger (Partner/ Development company) for $80M.
National Menu / Drink List Program
Global Best Practice 2013
Menu and Drink Lists are the top sales driver of consumer choice for the on-premise channel. I developed a national program through a print partner (Transcon) that allowed automatically generated and custom menus to be made on demand for any style of establishment. Menus would feature ABI brands using design tactics and beer pairings. Program helped increased beer sales by 26%.
BMO Field & Budweiser Stage Conversion
As ABI’s national venue and equipment specialist, my special projects included the conversion of BMO Field and Budweiser Stage. Improved brand visibility by converting all signage, assets, and equipment from Carlsberg to Budweiser at BMO Field for MLSE, and from Molson Canadian to Budweiser at Budweiser Stage for Live Nation.
Large Event & Conference Planner
Organized various largescale events, including:
- Internal national conferences for Labatt (1,000+ employees annually)
- External executions (i.e. Digital Dreams, Veld, shutting down and licensing Front Street for NFL tailgate party in Toronto, Toronto Festival of Beer, Bud Light Sensation, TFC and Blue Jays Special Executions)
New 3-Tier Website - www.shopbeergear.com
Designed and launched online merchandise portal for three stakeholders: 1) Internal, 2) Bar Owner, 3) End Consumer. Utilize same warehouse and inventory, but cater prices, options, and experience to each user.
Labatt Partnership Management (MLSE/Budweiser Lead)
Founder & Company Owner
Conceptualized Concept
2008 National Student Entrepreneur of the Year
2008 National Student Entrepreneur of the Year
Built concept, P&L, product line, and complete online and in-store customer experience.
2008 National Student Entrepreneur of the Year
2008 National Student Entrepreneur of the Year
2008 National Student Entrepreneur of the Year
Named Enactus Canada's 2008 National Student Entrepreneur of the Year for having founded Sweet Tooth Candy Emporium.
Expanded to 6 Retail Locations
2008 National Student Entrepreneur of the Year
Imported and Exported Unique Products
Developed a substantial online presence, and grew Sweet Tooth to seven retail locations, prior to selling business in 2017.
Imported and Exported Unique Products
Imported and Exported Unique Products
Imported and Exported Unique Products
Specialized in imported products (i.e. retro candy, British confections, over 30 flavours of Kit Kat).
Franchised Locations
Imported and Exported Unique Products
Franchised Locations
Expansion model was based on franchises. Locations were corporately opened, then control was given to franchise owner.
Owner & Operator
Imported and Exported Unique Products
Franchised Locations
Led all aspects of business (i.e. vendor relationships, inventory, supply chain, marketing, sales, and franchising campaigns).
